Poll Question: Which soft drink do you think is the best in Zimbabwe?
Total votes: 426
Poll Results:
Coca-Cola → 179 votes (42.0%)
Minute Maid → 127 votes (29.8%)
Cascade → 30 votes (7.0%)
Revive → 21 votes (4.9%)
Other → 21 votes (4.9%)
Fanta → 14 votes (3.3%)
Sprite/Spar-letta → 13 votes (3.1%)
Fruiticana → 10 votes (2.3%)
Pepsi → 5 votes (1.2%)
Mirinda/7up/Mountain Dew → 4 votes (0.9%)
Sparkle → 2 votes (0.5%)
Fizzi → 0 votes (0.0%)
Key Finding:
Coca-Cola wins as Zimbabwe’s best soft drink with 42.0% of votes, but faces strong competition from Minute Maid at 29.8%. Together, these two brands capture 71.8% of consumer preference, with all other brands trailing significantly.
What This Means:
Coca-Cola’s position as the most loved soft drink reflects its global brand strength, consistent taste, and widespread availability. However, Minute Maid’s impressive 29.8% shows strong preference for juice-based drinks, indicating Zimbabweans appreciate variety beyond traditional cola offerings.
The distant third place for Cascade (7.0%) and minimal support for Pepsi (1.2%) despite its global presence shows that brand loyalty in Zimbabwe is deeply entrenched, with Coca-Cola and Minute Maid dominating consumer hearts.
Key Takeaway:
Coca-Cola remains Zimbabwe’s favorite soft drink at 42.0%, but Minute Maid’s strong 29.8% showing demonstrates that juice drinks compete seriously with traditional sodas for consumer preference in Zimbabwe’s beverage market.
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