ZimLedger Stories – “Just Give Me Family Price”: The Story of How Free Almost Killed a Business
Dear Business Owner, How do you say no to your own cousin? Your aunt? Your best friend from childhood? For […]
Dear Business Owner, How do you say no to your own cousin? Your aunt? Your best friend from childhood? For […]
Dear Business Owner, You are watching your competitors. You are worried about the economy. You are concerned about government policies,
The Enemy Inside Your Business is More Dangerous Than the One Outside Read Post »
Dear Business Owner, WhatsApp is where your customers are. Over 90% of Zimbabweans with smartphones use WhatsApp daily. It is
How to Set Up WhatsApp Business Properly for Your Small Business Read Post »
Dear Business Owner, You work hard to get customers. You advertise. You post on social media. You tell friends and
Why Your Business Has No Repeat Customers — And How to Fix It Read Post »
Dear Business Owner, You have a great product. Your prices are fair. Your service is excellent. But customers are not
Your Location Is Killing Your Business — A Hard Truth About Foot Traffic and Visibility Read Post »
Dear Entrepreneur, Pricing is one of the most important decisions you will make in your business. Price too high and
How to Price Your Products and Services — A Step-by-Step Guide Read Post »
Dear Future Founder, Look around you. The biggest companies in Zimbabwe — the ones you admire, the ones you think
You Can Build a Large Company Too — The Giants You Admire Started Small Read Post »
Dear Worker, You are probably underpaid. Not because your employer is evil. Not because the economy is bad. But because
How to Negotiate a Better Salary or Rate — A Practical Guide Read Post »
Dear Entrepreneur, Easter is here. For many, it is a time to rest, to travel, to spend time with family,
The Easter Reset — A Time to Review Your Business and Finances Read Post »
You invested your money. You did the work. You waited. And waited. And waited. The returns you expected have not
The Timeline That Kills Businesses — Understanding When Your Money Comes Back Read Post »
You have a business idea. A good one. You know it could work. You have the knowledge, the skills, the
How to Prove Your Business Idea When You Have No Money Read Post »
You started something original. You saw a gap in the market. You created a solution. You built systems, developed processes,
Stop Worrying About Competitors Copying Your Business Read Post »
You have built something. A business that works. A business that pays the bills, supports your family, and gives you
WARNING: The New Opportunity That Could Kill Your Main Business Read Post »
You leave your business for one week. When you return, everything is chaos. Stock is missing. Customers are complaining. Staff
The customer walks in. They ask for one item. You fetch it. They pay. They leave. Transaction complete. Job done.
You Are Not a Cashier — You Are a Salesperson Read Post »