Business Tips

Dear Business Owner, You are watching your competitors. You are worried about the economy. You are concerned about government policies,

Dear Business Owner, WhatsApp is where your customers are. Over 90% of Zimbabweans with smartphones use WhatsApp daily. It is

Dear Business Owner, You work hard to get customers. You advertise. You post on social media. You tell friends and

Dear Business Owner, You have a great product. Your prices are fair. Your service is excellent. But customers are not

Dear Entrepreneur, Pricing is one of the most important decisions you will make in your business. Price too high and

Dear Future Founder, Look around you. The biggest companies in Zimbabwe — the ones you admire, the ones you think

Dear Worker, You are probably underpaid. Not because your employer is evil. Not because the economy is bad. But because

Dear Entrepreneur, Easter is here. For many, it is a time to rest, to travel, to spend time with family,

You invested your money. You did the work. You waited. And waited. And waited. The returns you expected have not

You have a business idea. A good one. You know it could work. You have the knowledge, the skills, the

You started something original. You saw a gap in the market. You created a solution. You built systems, developed processes,

You have built something. A business that works. A business that pays the bills, supports your family, and gives you

You leave your business for one week. When you return, everything is chaos. Stock is missing. Customers are complaining. Staff

The customer walks in. They ask for one item. You fetch it. They pay. They leave. Transaction complete. Job done.

You have a product. You have a service. You have something valuable to offer. But customers are not coming to